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Level in which I put the URL templates

Account or Affiliate level

Where is it located ?

To determine with your account manager

What parameters should I use ?

adlcoid (for all analytics platforms including Adobe, Google or Piano Analytics)

using the utm_content parameter in substitution is possible (only for Google Analytics)

URL template

Just add the following parameter at the end of the destination URLs

&adlcoid=AFz|{affiliate_id}

or put this value in the utm_content

&utm_content=AFz|{affiliate_id}

The parameter {affiliate_id} should be filled by the ID of the affiliate as defined by the platform.

Shoud I use both adlcoid & utm_content ?

No, just chose one parameter and keep it consistent for all Facebook Ads Awin Campaigns for now and the future

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