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Nom de la métrique Adloop

Nom de la métrique Source

DéfinitionMetric name in Adloop

Metric name in Source

Definition

Ad Spend

Cost

The overall cost of your ads or videos ads.

ClicsClicks

Clicks

The number of clicks driven by the ads.

Impressions

Displays

The number of times your ads have been shown on a screen.

Converture

Reach

Share of enline eligible users or devices who have been served an ad.

Conversions PC 30

Sales

The number of completed e-commerce transactions or purchases. Attribution window: 30 days post-click.

Revenu Revenue PC 30

Revenue

The amount of money generated by the online sales. Attribution window: 30 days post-click.

Conversions PV 24h

Sales

The number of completed e-commerce transactions or purchases. Attribution window: 24 hours post-view.

Conversions PC 30 PV 24h

Sales

The number of completed e-commerce transactions or purchases. Attribution window: 30 days post-click+ 24 hours post-view.

Conversions PC 1

Sales

The number of completed e-commerce transactions or purchases. Attribution window: 1 day post-click.

Conversions PC 7

Sales

The number of completed e-commerce transactions or purchases. Attribution window: 7 days post-click.

Revenu Revenue PV 24h

Revenue

The amount of money generated by the online sales. Attribution window: 24 hours post-click.

Revenu Revenue PC 30 PV 24h

Revenue

The amount of money generated by the online sales. Attribution window: 30 days post-click + 24 hours post-view

Revenu Revenue PC 1

Revenue

The amount of money generated by the online sales. Attribution window: 1 day post-click.

Revenu Revenue PC 7

Revenue

The amount of money generated by the online sales. Attribution window: 7 days post-click.

Nom de campagne

Nom de la dimension Adloop

Nom de la dimension Source

Définition

Dimension name in Adloop

Dimension name in Source

Definition

Campaign name

Campaign

Campaign ID de campagne