Page Comparison

Ad Spend

Cost

Cost is the total of your spend during this period.

ClicsClicks

Clicks

When someone clicks your ad, it's counted here. Click: Definition
This metric is accredited by the Media Rating Council (MRC) in desktop and mobile environments for the Search and Display Networks. MRC accreditation standards

Impression

Impr.

An impression is counted each time your ad is served on Google's ad networks, such as on Google.com, YouTube or other publisher websites and apps. Impressions help you understand how often your ad is being seen.

CouvertureImpression share

Search impr. share

"Search impression share" is the impressions that you’ve received on the Search Network divided by the estimated number of impressions that you were eligible to receive.

Eligibility is based on your current ads' targeting settings, approval statuses, bids and quality. Impression share data is updated daily.

Conversions

Conversions

"Conversions" shows the number of conversions you received after ad interactions (such as text ad clicks or video ad views).

The conversion settings “Include in ‘Conversions’” and “Count” affect the number you see here.

RevenuRevenue

Conv. value

Conversion value is the sum of conversion values for your conversions. This metric is useful only if you entered a value for your conversion actions.

Visites en magasinStore visits

Shop visits

Store visits is the number of visits to your physical shops after ad interactions, such as text ad clicks or video ad views.

Conversions post-vueView through conversions

View-through conv.

View-through conversions are conversions that are recorded when users view (but don’t interact with) an ad and then convert later. These conversions are counted based on a period of time called a view-through conversion window.

This metric automatically excludes conversions from people who have also interacted with any of your other ads.