Metric name in Adloop | Metric name in Source | Definition |
|---|---|---|
Ad Spend | Cost | Cost is the sum of your spend during this period. |
Clicks | Clicks | When someone clicks your ad, it's counted here. |
Impressions | Impressions | An impression is counted each time your ad is served. Impressions help you understand how often your ad is being seen. |
Impression share | Content impression share | |
Conversions | Conversions | "Conversions" shows the number of conversions you received after ad interactions (such as text ad clicks or video ad views) from all actions you've included in this column. |
Revenue | Conversions value | Conversion value (Conv. value) is the sum of conversion values for your conversions. This metric is useful only if you entered a value for your conversion actions. |
Store visits | Conversions from store visits | |
View through conversions | View through conversions | View-through conversions (“View-through conv.”) are conversions that are recorded when users view (but don’t interact with) an ad and then later convert. These conversions are counted based on a period of time called a view-through conversion window. |
Dimension name in Adloop | Dimension name in Source | Definition |
|---|---|---|
Campaign name | ||
Placement | ||
Ad name | ||
Site | ||
Campaign ID | Campaign ID | |
Ad ID | ||
Adgroup ID | Adgroup ID |