Nom de la métrique Adloop | Nom de la métrique Source | DéfinitionMetric name in Adloop | Metric name in Source | Definition |
|---|---|---|---|---|
Ad Spend | Spend | The sum of your advertising expenses. | ||
ClicsClicks | Clicks | Clicks typically include a customer clicking an ad on a search results page or on a website on the search network. Clicks can also come from other sources (for example, spiders, robots, and test servers). | ||
Impressions | Impr. | The number of times an ad has been displayed on search results pages on the Microsoft Search Network or on sites on the Microsoft Audience Network. | ||
Conversions | Conv. | A conversion is a click that results in a sale or another measure of success. Conversions are measured by adding a small bit of code to your website pages so that a visitor’s progress through your site can be tracked. | ||
Revenu | Revenue | A value that you can collect using universal event tracking. Based on conversions, revenue can be a constant value per conversion or a variable amount, such as a sales total. | ||
Conversions postPost-view conversions | View-through conv | View-through conversions are conversions that people make after they have seen your ad, even though they did not click the ad. |
Nom de la dimension Adloop | Nom de la dimension Source | Définition | ||
|---|---|---|---|---|
Nom de campagne | Campaign | Nom du groupe de publicitésDimension name in Adloop | Dimension name in Source | Definition |
Campaign name | Campaign | |||
Adgroup name | Ad groups | |||
Mot-cléKeyword | KeywordsType | |||
de correspondanceMatch type | Match type | Match type determines how closely a search matches your keyword. The match types are broad, phrase, and exact. The same keyword can have different match types, each with a different bid amount. | ||
Ad ID publicité | Ad ID | This is the unique ID associated with your ad. | ||
Adgroup ID du groupe de publicités | Ad group ID | |||
Campaign ID campagne | Campaign ID | |||
RéseauNetwork | Network (segment) |