Metric name in Adloop | Metric name in Source | Definition |
|---|---|---|
Ad spend | Spend | |
App installs | App purchases | |
Clicks | Clicks | |
Conversions | Purchases | |
Conversions post view | Purchases - post view | |
Engagement | Tweet engagements | |
Follows | Follows | |
Impressions | Impressions | |
Reactions | Reactions | |
Replies | Replies | |
Retweet | Retweets | |
Revenue post view | ||
Videos completed | Video completions | |
Videos started | Video starts | |
Views videos 25% | Video played 25% | |
Views videos 50% | Video played 50% | |
Views videos 75% | Video played 75% |
Dimension name in Adloop | Dimension name in Source | Definition |
|---|---|---|
Adgroup ID | Ad Group ID | |
Adgroup name | Ad Group name | |
Ad ID | Ads | |
Campaign ID | Campaign ID | |
Campaign name | Campaign name | |
Campaign objective | Objective | |
Creative type | Tweets, In-stream videos, Other | The breakdown can be accessed under the “Ads” tab. |