Metric name in Adloop | Metric name in Source | Definition |
|---|---|---|
Ad spend | Spend | The total amount you've spent so far. |
App installs | App purchases | The number of app purchases attributed to your ads by Twitter. |
Clicks | Clicks | Total clicks on links, hashtags, a Website Card, and other Tweet details in your ad, combined with likes and profile clicks. |
Conversions | Purchases | Total number of purchases. The sum of post view, post engagement, and assisted purchases for both your website and mobile app. |
Conversions post view | Purchases - post view | Total clicks on links, hashtags, a Website Card, and other Tweet details in your ad, combined with likes and profile clicks. |
Engagement | Tweet engagements | Total interactions with your Tweet, including Retweets, replies, likes, poll votes, hashtag clicks, and swipes. This includes earned interactions that you're not billed for. |
Follows | Follows | Total number of followers generated from your Tweet, including earned. If you're running a followers campaign, this number also reflects follows from other locations, including Who to follow. You only pay the first time someone follows you. |
Impressions | ImpressionsReactions | The number of times your ad is shown to users, including earned. |
Reactions | ||
Replies | Replies | The number of people that responded to your Tweet by clicking the reply button. |
Retweet | Retweets | The number of people that Retweeted your ad by clicking the Retweet button. |
Revenue post view | Purchases - view - sale amount | |
Videos completed | Video completions | The number of people who watched 100% of the video, regardless of how much of the video player is in view. You're not billed for these. |
Videos started | Video starts | The number of people who started the video, regardless of how much of the video player is in view. You're not billed for these. |
Views videos 25% | Video played 25% | The number of people who watched 25% of the video, regardless of how much of the video player is in view. You're not billed for these. |
Views videos 50% | Video played 50% | The number of people who watched 50% of the video, regardless of how much of the video player is in view. You're not billed for these. |
Views videos 75% | Video played 75% | The number of people who watched 75% of the video, regardless of how much of the video player is in view. You're not billed for these. |
Dimension name in Adloop | Dimension name in Source | Definition |
|---|---|---|
Adgroup ID | Ad Group ID | The unique ID for each ad group. |
Adgroup name | Ad Group name | The name of your ad group. |
Ad ID | Ads | The unique ID for each ad. |
Campaign ID | Campaign ID | The unique ID for each campaign. |
Campaign name | Campaign name | The name of your campaign. |
Campaign objective | Objective | The objective you selected for your campaign. All ad groups in a campaign will have the same objective. Your objective reflects the marketing result you want. |
Creative type | Tweets, In-stream videos, Other | The breakdown can be accessed under the “Ads” tab. |
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