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The Google Analytics export connector concerns what Google calls 'Cost Data', i.e. the ability to import (blue star) Impression, (blue star) Clicks and (blue star) Adspend metrics from the selected Data Sources in the Google Analytics Acquisition reports against the UTM dimensions.

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Indicate the Data that will be sent as shown in the screenshot below (in yellow, what must be added or selected) :

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Note

Do not forget to select the Overwrite option. This is because Adloop sends data over several days to ensure that the indicators are completely reliable (see information on data quality). If you leave the Summation option, the data will be added instead of replaced.

After validation the Google Analytics data set is created and you can copy its ID:

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B. Creating the Export Destination and the Export in Adloop

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