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Metric name in Adloop

Metric name in Source

Definition

Ad Spend

Clicks

Clicks

Impressions

Impressions

Conversions

Conversions

Revenue

Conversions revenue

View through conversions

View through conversions

Dimension name in Adloop

Dimension name in Source

Definition

Ad

Ad

Placement

Placement

Site

Advertiser

Campaign name

Campaign name

Campaign ID

Site ID

Placement ID

Ad ID

Ad Creative

Creative

Ad Creative ID