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Conditional dimensions are very useful if you want to see your data another way than what’s offered natively in Adloop. For example, you want to check the performances of your Social Ads per campaign objectives. Or you want to compare your branded and non-branded Search performances. |
To create a conditional dimension you click on 
a conditional dimension
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You have to set the rules for each value that your dimensions will have. For example here, Facebook Ads campaigns can have one of the following objectives : Reach, Interaction, View, Traffic
You can combine several rules for each value. For example here, there is an added rule: or facebook campaign name contains interaction in small letters.
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If you want to set up additional dimension values you can, by clicking on the add a new dimension value button.
Finally, all my of your campaigns have an objective, so nothing should be left blank, but in case that happens you can put “N/A” for not available in the “else the dimension value will be” field.
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Then click on the Create button and you can already use your newly created dimensions in all your reports .as you can see here:
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