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Dimension name in Adloop

Dimension name in Source

Definition

Campaign name

Campaign

Name of the campaign.

Adgroup name

Ad groups

An ad group contains a set of keywords and ads that are related to a common theme.

Keyword

Keywords

Keywords are the words or phrases searched on when looking for a product or service.

Match type

Match type

Match type determines how closely a search matches your keyword. The match types are broad, phrase, and exact. The same keyword can have different match types, each with a different bid amount.

Ad ID

Ad ID

This is the unique ID associated with your ad.

Adgroup ID

Ad group ID

This is the unique ID associated with your ad group.

Campaign ID

Campaign ID

This is the unique ID associated with your campaign.

Network

Network (segment)

The combined search advertising marketplace of the Microsoft Search Network.