Metric name in Adloop | Metric name in Source | Definition |
|---|---|---|
| Spend | The total amount you've spent so far. |
| App purchases | The number of app purchases attributed to your ads by Twitter. |
| Clicks | Total clicks on links, hashtags, a Website Card, and other Tweet details in your ad, combined with likes and profile clicks. |
| Purchases | Total number of purchases. The sum of post view, post engagement, and assisted purchases for both your website and mobile app. |
| Purchases - post view | Total clicks on links, hashtags, a Website Card, and other Tweet details in your ad, combined with likes and profile clicks. |
| Tweet engagements | Total interactions with your Tweet, including Retweets, replies, likes, poll votes, hashtag clicks, and swipes. This includes earned interactions that you're not billed for. |
| Follows | Total number of followers generated from your Tweet, including earned. If you're running a followers campaign, this number also reflects follows from other locations, including Who to follow. You only pay the first time someone follows you. |
| Impressions | The number of times your ad is shown to users, including earned. |
| ||
| Replies | The number of people that responded to your Tweet by clicking the reply button. |
| Retweets | The number of people that Retweeted your ad by clicking the Retweet button. |
| Purchases - view - sale amount | Number of conversions of type PURCHASE and the corresponding sale amount and order quantity |
| Video completions | The number of people who watched 100% of the video, regardless of how much of the video player is in view. You're not billed for these. |
| Video starts | The number of people who started the video, regardless of how much of the video player is in view. You're not billed for these. |
| Video played 25% | The number of people who watched 25% of the video, regardless of how much of the video player is in view. You're not billed for these. |
| Video played 50% | The number of people who watched 50% of the video, regardless of how much of the video player is in view. You're not billed for these. |
| Video played 75% | The number of people who watched 75% of the video, regardless of how much of the video player is in view. You're not billed for these. |
...