Page Comparison

Campaign name

Campaign

The name of the campaign.

Adgroup name

Ad groups

The name of the ad group.

Keyword

Keywords

The keyword that was matched to a search.

Match Type

Matchtype

The keyword match types dictate how closely the keyword needs to match with the user’s search query so that the ad can be considered for the auction.

Campaign labels

Campaign label

“Labels” that are created and assigned to campaigns.

Adgroup label

Ad group label

“Labels” that are created and assigned to ad groups.

Ad ID

Ad ID

The unique identifier of an ad.

Campaign ID

Campaign ID

The unique identifier of a campaign.

Adgroup ID

Ad group ID

The unique identifier of an ad group.

Network

Network

The Google Search Network is a group of search-related websites and apps where your ads can appear.