Metric name in Adloop | Metric name in Source | Definition | |
|---|---|---|---|
| Spend | The total amount you've spent so far. | |
| App purchases | The number of app purchases attributed to your ads by Twitter. | |
| Clicks | Total clicks on links, hashtags, a Website Card, and other Tweet details in your ad, combined with likes and profile clicks. | |
| Purchases | Total number of purchases. The sum of post view, post engagement, and assisted purchases for both your website and mobile app. | |
| Purchases - post view | Total clicks on links, hashtags, a Website Card, and other Tweet details in your ad, combined with likes and profile clicks. | |
| Tweet engagements | Total interactions with your Tweet, including Retweets, replies, likes, poll votes, hashtag clicks, and swipes. This includes earned interactions that you're not billed for. | |
| Follows | Total number of followers generated from your Tweet, including earned. If you're running a followers campaign, this number also reflects follows from other locations, including Who to follow. You only pay the first time someone follows you. | |
| Impressions | The total number of times your ad a tweet is shown to users, including earned. | |
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| Replies | The number of people that responded to your Tweet by clicking the reply button. | |
| Retweets | The number of people that Retweeted your ad by clicking the Retweet button. | |
| Purchases - view - sale amount | Number of conversions of type PURCHASE and the corresponding sale amount and order quantity | |
| Video completions | The number of people who watched 100% of the video, regardless of how much of the video player is in view. You're not billed for these. | |
| Video starts | The number of people who started the video, regardless of how much of the video player is in view. You're not billed for these. | |
| Video played 25% | The number of people who watched 25% of the video, regardless of how much of the video player is in view. You're not billed for these. | |
| Video played 50% | The number of people who watched 50% of the video, regardless of how much of the video player is in view. You're not billed for these. | |
| Video played 75% | The number of people who watched 75% of the video, regardless of how much of the video player is in view. You're not billed for theseRetweets | A count of how many times the Tweet has been Retweeted |
| Likes | The total number of people who liked a tweet by clicking the heart button. | |
| Replies | A count of how many times the Tweet has been replied to. | |
| Link clicks | The total number of clicks on linked URLs. | |
| Profile clicks | The total number of clicks on the profile. | |
| Video views | Total number of video views. |
Dimension name in Adloop | Dimension name in Source | Definition | |
|---|---|---|---|
| Ad Group ID | The unique ID for each ad group. | |
| Ad Group name | The name of your ad group. | |
| Ads | The unique ID for each ad. | |
| Campaign ID | The unique ID for each campaign. | |
| Campaign name | The name of your campaign. | |
| Objective | The objective you selected for your campaign. All ad groups in a campaign will have the same objective. Your objective reflects the marketing result you want. | |
Creative type | Tweets, In-stream videos, Other | The breakdown can be accessed under the “Ads” tabAccount ID | Unique identifier of an account |
| Account name | The name of the account. |