Metric name in Adloop | Metric name in Source | Definition | ||
|---|---|---|---|---|
| Amount spent | The estimated total amount of money you've spent on your campaign, ad set or ad during its schedule. | ||
| Clicks (all) | The number of clicks on your ads. | ||
| Impressions | The number of times your ads were on screen. | ||
| Website purchases | The number of purchase events tracked by the pixel on your website and attributed to your ads. | ||
| Reach | The number of people who saw your ads at least once. Reach is different from impressions, which may include multiple views of your ads by the same people. This metric is estimated. Attention! You may not see the same data between Adloop & Facebook because Facebook is counting the Reach per “unique people reached” and they are not sending out this information. | ||
| Video plays at 100% | The number of times your video was played at 100% of its length, including plays that skipped to this point. | ||
| Video plays | The number of times your video starts to play. This is counted for each impression of a video, and excludes replays. | ||
| Post reactions | The number of reactions on your ads. The reactions button on an ad allows people to share different reactions to its content: Like, Love, Care, Haha, Wow, Sad or Angry. | ||
| Reach | The number of people who saw your ads at least once. Reach is different from impressions, which may include multiple views of your ads by the same people. This metric is estimated. Attention! You may not see the same data between Adloop & Facebook because Facebook is counting the Reach per “unique people reached” and they are not sending out this information. | ||
| Post comments | The number of comments on your ads. | ||
| Post shares | The number of shares of your ads. People can share your ads or posts on their own or friends' Timelines, in groups and on their own Pages. | ||
| Engagement rate ranking | Engagement rate ranking explains how your ad's expected engagement rate compared to ads competing for the same audience. The expected engagement rate calculates the likelihood that a person will click, react to, comment on, share or expand an ad. Engagement-baiting (For example, asking for likes, comments, and so on) will not improve your ad's performance. | ||
| Omni-purchase | A conversion that occurs after a user has clicked on an ad. | ||
| Values omni-purchase\view | |||
| Omni-purchase | Refers to a conversion where the user has previously been delivered an impression but not clicked on it. | ||
| Values omni-purchase\click | |||
| Video plays at 25% | The number of times your video was played at 25% of its length, including plays that skipped to this point. | ||
| Video plays at 50% | The number of times your video was played at 50% of its length, including plays that skipped to this point. | ||
| Video plays at 75% | The number of times your video was played at 75% of its length, including plays that skipped to this point. | ||
| Outbond clicks | The number of clicks on links that take people off Facebook-owned properties. |
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