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Adloop attributed conversions & revenue will differ from the one indicated by Google Analytics or by the Ad Platforms and it is normal: we use our own behavioural algorithm to calculate attribution. Our attribution is behaviour-based, meaning that it takes into account the actions that the users did on your website.
Attribution KPI
a- Cost per attributed conversion
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Attributed Revenue / Ad Spend
Use those two KPI, compare them to what the Ad Platforms say! Then you can start optimizing your digital marketing campaigns based on more reliable & more transparent metrics.