...
To create a matching, click on the āAddā button in Matchings.
Matching on channel level
Choose in the list the data source for which you want to create the matching
...
Validate and your channel matching is ready!
Matching on campaign level
Donāt stop there! We offer matching on more granular levels too, like campaign, ad group or even creative.
...
On granular levels, we offer two types of matching: automatic or manual.
Automatic matching
| Tip |
|---|
You can use the automatic matching only if the campaign name is absolutely identical between the Ad platform and one of the UTM parameters. |
...
iso value: lowercases and uppercases are identical between the Ad source and the Analytics one.
iso value in lowercases
iso value in uppercases
Click on āValidateā and you are done with the matching! Easy, right?
Manual matching
| Info |
|---|
If manual matching is a bit more complicated than the automatic one, we encourage you to set it up, at least on the campaign level. More granular levels are more complicated to maintain, especially if you have an important number of adgroups or keywords. |
...