Page Comparison

Ad Spend

Cost

The overall cost of your ads or videos ads.

Clicks

Clicks

The number of clicks driven by the ads.

Impressions

Displays

The number of times your ads have been shown on a screen.

Converture Impression Share

Reach

Share of enline eligible users or devices who have been served an adWin Rate

The number of displays divided by the total number of display opportunities.

Conversions PC 30

Sales

The number of completed e-commerce transactions or purchases. Attribution window: 30 days post-click.

Revenue PC 30

Revenue

The amount of money generated by the online sales. Attribution window: 30 days post-click.

Conversions PV 24h

Sales

The number of completed e-commerce transactions or purchases. Attribution window: 24 hours post-view.

Conversions PC 30 PV 24h

Sales

The number of completed e-commerce transactions or purchases. Attribution window: 30 days post-click+ 24 hours post-view.

Conversions PC 1

Sales

The number of completed e-commerce transactions or purchases. Attribution window: 1 day post-click.

Conversions PC 7

Sales

The number of completed e-commerce transactions or purchases. Attribution window: 7 days post-click.

Revenue PV 24h

Revenue

The amount of money generated by the online sales. Attribution window: 24 hours post-click.

Revenue PC 30 PV 24h

Revenue

The amount of money generated by the online sales. Attribution window: 30 days post-click + 24 hours post-view

Revenue PC 1

Revenue

The amount of money generated by the online sales. Attribution window: 1 day post-click.

Revenue PC 7

Revenue

The amount of money generated by the online sales. Attribution window: 7 days post-click.