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Dimension name in Adloop

Dimension name in Source

Definition

Evar Name

eVars are custom variables that you can use however you’d like. Since eVars contain custom strings in your implementation, your organization determines what the dimension items are for each eVar.

Transaction ID

Additional dimensions

Custom dimensions linked to the eVar you chose in the first configuration step.

Metric name in Adloop

Metric name in Source

Definition

Visits

Click-throughs

Page views

Conversions

Bounces

Visitors

Revenue

Cart additions

Cart creation

Cart view

Checkouts

Time spent (visit)

Searches

Reload

Site exits

Site entries

...