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titleGoogle Analytics 4
  • Make sure the Container ID is listed under the Build-In Variables

    • If not, click “Configure”, search for Container ID under “Utilities” and enable it

  • Go to the "Variables" section

  • According to the custom dimensions created earlier, create "User defined variables" following this scheme:

    • First one:

      • Type of variable: Data layer variable

      • Name of the data layer variable name : adloop-code

      • Give the variable an Adloop related name

    • Second one:

      • Type of variable: Data layer variable

      • Name of the data layer variable: adloop-code_meta

      • Give the variable an Adloop related name

  • Open the configuration of the "Google Analytics: GA4 Configuration" variable

  • In "Fields to Set”, click on "Add Row"

  • Fill in the following information:

    • Field Name: adloop_click_1

    • Value: Use the brick to choose the previously created variable Repeat these operations for the second variable created in GTM(the 1st one)

    • Add another filed: adloop_click_1_meta

    • Value: Use the brick to choose the previously created variable (the 2nd one)

  • Go to the "Tags" section and add a new tag of type "Custom HTML", with the name "Adloop tag"

  • Copy and paste the content provided on the Adloop interface into the "HTML" field of the tag

  • Save the tag without trigger

  • Open the Google Analytics tag configuration with the largest trigger ("All pages", for example)

  • In the advanced settings of this tag, in "Tag sequencing", check "Trigger a tag before Google Analytics is triggered" and choose the "Adloop tag" previously created

  • Deploy the new version