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What depth of history from a data source is imported for each connector? Is it possible to have several years of history?
On connectionAfter connecting the data source, Adloop downloads one year's data history. You can request more history from customer support.
On the other hand, attribution only starts generating data once the collection script has been activated.
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A dashboard is a set of graphs or tables displaying data tables used to display indicators graphically and synthetically. They are generally used to present information in a visual and synthetic way.
Reports provide access to a much greater level of detail (down to the keyword or crea creative level). There are two standard types of report: data tables and graphs, and three types dedicated to attribution (Transaction ID, Path Explorer and Channel Affinity).
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What types of graphs are included in the dashboards?
We offer curves Line/Bar/Area graphs and pie charts.
How long does it take to load dashboards or reports?
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However, as the data is stored in a database integrated into your Adloop workspace, data access time is as fast as possible, and you'll never experience loading errors or incomplete data as you may encounter with applications that don't store data, such as Looker Studio or even Excel fed by a source aggregator like Supermetrics...
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Through API connectors to advertising and analytics platforms, you can access models calculated by the platforms themselves.
In Adloop's attribution modulemodel, we offer the following models:
First-Click
Last-Click
Linear
Increasing
Decreasing
Data-driven Adloop model (to be configured)
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Do you measure the contribution of each leverlevel?
Yes, all models calculate the contribution of each touchpoint (with the exception of the First Click or Last Click models, which attribute 100% of the conversion to one or the other).
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