Page Comparison

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Use-Case examples

Market dimension

You can create a dimension “Market” that you can include in your reportings to differenciate performances of your different markets.

This dimension will use your Campaign or Adgroup or Account names (or any other dimensions) to identify correctly the market.

For each data-sources, you’ll indicate how your market is identified in the campaign name.

Example: “FR” in the Google Search Account Name or “FR” in the Google Search Campaign Name indicates that the campaign is targeting the French market.

Repeat for each value of your Market dimension (values: Monaco, Amériques, UK etc.)

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Brand / Not Brand

You can create a dimension “Brand / Not Brand” that you can include in your reportings to differenciate performances of your branded campaigns from your non-branded campaigns.

This dimension will use your Campaign or Adgroup or Account names (or any other dimensions) to identify correctly the branded / non-branded campaigns.

For each data-sources, you’ll indicate how those campaigns are identified in their naming.

Example: “_Brand_” in the Google Search Account Name or “_Brand_” in the Google Search Campaign Name indicates that the campaign is using Branded keywords or targeting.

Repeat for each value of your Market dimension (values: “_Generic_” etc.)

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Use normalized dimensions for easier use

Naming convention advise

Our conditional dimensions use your dimensions naming. Then, for the sake of maintenance and easiness of use of our conditional dimension, it is important that the naming in your advertising is consistent.

Ex: If you created a “Market” custom dimension based on the condition “Google Search Campaign Name” contains “UK” to have the “United Kingdom” value for this “Market” dimension.

If tomorrow, you name a campaign “xxxxx United Kingdom”, it won’t have the “United Kingdom” value because it doesn’t comply with the initial condition.

If tomorrow, you name a campaign “LUKE”, it will have the “United Kingdom” value because it does comply with the initial condition.

Our recommendation would be to have a consistent naming convention accross your channels and also to use _ or - to avoid any mistakes.

To give a couple of examples:

• -FR- or FR_ to indicate France

• -Brand- or BRD_ to indicate Branded campaigns

• AlwaysOn- or AlwaysOn_

• etc…