Nom de la métrique Adloop | Nom de la métrique Source | Définition |
|---|---|---|
Metric name in Adloop | Metric name in Source | Definition |
| Sessions | Total number of Sessions within the date range. A session is the period time a user is actively engaged with your website, app, etc. All usage data (Screen Views, Events, Ecommerce, etc.) is associated with a session. |
| Page views | Pageviews is the total number of pages viewed. Repeated views of a single page are counted. |
Nouveaux utilisateurs | New users | The number of first-time users during the selected date range. Learn more about how Analytics calculates the number of users. |
Rebonds | Bounces | Bounces is the number of single-page visits. |
| Revenue | The sum of revenue from purchases, subscriptions, and advertising |
| Conversions | The count of conversion events. Events are marked as conversions at collection time; changes to an event's conversion marking apply going forward. Autres métriquesYou can mark any event as a conversion in Google Analytics, and some events (i.e. first_open, purchase) are marked as conversions by default. |
| Custom metrics | Use custom metrics to collect and analyze data that isn’t automatically tracked. Learn more about custom dimensions & metrics. |
Objectifs | Goals | The number of conversions to the goal (Completions) |
Evénements | Events | Combination of Event Category and/or Event Action and/or Event Label |
Nom de la dimension Adloop | Nom de la dimension Source | Définition |
|---|---|---|
Dimension name in Adloop | Dimension name in Source | Definition |
| Source | The sources which referred traffic. Includes sources identified via utm_source. |
| Medium | The medium by which you acquired traffic (e.g., email, referral, organic search). Includes mediums identified via utm_medium. |
Campagne | Campaign | The names of your Google Ads campaigns or custom campaigns that you have manually tagged with the utm_campaign parameter; or any of your Campaign Manager 360 or Search Ads 360 campaigns if you have linked those Google Marketing Platform advertising accounts to Analytics. |
Mot-clé | Keyword | All keywords, both paid and unpaid, used by users to reach your site. |
| Ad Content | The first line of each Google Ads ad and the utm_content tags that were used in tagged campaigns. |
Dimensions personnalisées | Custom dimensions | Use custom dimensions to collect and analyze data that isn’t automatically tracked. Learn more about custom dimensions & metrics. |
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