Nom de la métrique Adloop
Nom de la métrique Source
Définition
Ad Spend
Clics
Impressions
Conversions
Revenu
Vidéos vues
View through conversions
Nom de la dimension Adloop
Nom de la dimension Source
Définition
Nom de campagne
Nom du groupe de publicités
Site
Titre
ID de publicité
ID de campagne
Metric name in Adloop | Metric name in Source | Definition |
|---|---|---|
| Cost | Cost is the sum of your spend during this period. |
| Clicks | When someone clicks your ad, it's counted here. |
| Impressions | How many times your video thumbnails were shown to viewers. Includes only impressions on YouTube, not on external sites or apps. |
| Conversions | "Conversions" shows the number of conversions you received after ad interactions (such as text ad clicks or video ad views) from all actions you've included in this column |
| Conversions value | Conversion value (Conv. value) is the sum of conversion values for your conversions. This metric is useful only if you entered a value for your conversion actions. |
| Videos views | Number of times your video have been played for at least 30s (or to its completion if it’s shorter) or someone has interacted with the video. |
| View-through conv. | View-through conversions (“View-through conv.”) are conversions that are recorded when users view (but don’t interact with) an ad and then later convert. These conversions are counted based on a period of time called a view-through conversion window. |
| Engagements | An engagement occurs when a consumer engages with an ad, for example viewing at least 10 seconds of or clicking on a video ad. |
Dimension name in Adloop | Dimension name in Source | Definition |
|---|---|---|
| Campaign | The name of the campaign. |
| Ad group | The name of the Ad group. |
| Site | Sites where your ads can appear. |
| Title | The title of the video. |
| Ad ID | The unique identifier of an ad. |
| Campaign ID | The unique identifier of a campaign. |
| Ad group ID | The unique identifier of an ad group. |