Metric name in Adloop | Metric name in Source | Definition |
|---|---|---|
| Spend | The total amount spent in this campaign |
| Completes | The number of ads served that was played to the end |
| Clicks | The number of impressions in which your ad was clicked (#) |
| First quartiles | The number of users who listened or viewed 25% of the ad's total length |
| CTR | The percentage of ads that were clicked |
| Frequency | The average number of times each person heard or viewed your ad |
| Midpoints | The number of users for which the ad played to the midpoint of the ads total length |
| Impressions | The number of times an ad has been served |
| Off Spotify Impressions | The number of ads served off of Spotify |
| Paid listens frequency | The number of listens for a CPCL campaign where a user did NOT skip the ad |
| Skips | The number of times a user skips an ad |
| Starts | The number of times a user starts hearing/viewing your ad ( |
| Third quartiles | The number of users who listened or viewed 75% of the ad's total length |
Dimension name in Adloop | Dimension name in Source | Definition |
|---|---|---|
| Ad | Name of the ad. |
| Adset | The unique identifier of an ad. |
| Campaign | Name of the campaign. |