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The Google Analytics export connector concerns what Google calls 'Cost Data', i.e. the ability to import |
Impression, ...
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Once the connector is in place, Adloop will send daily data from the previous day. To ensure quality data, Adloop will also send data from D-3 on a daily basis (this may change as we indicate in our quality policy). |
A. Requirements for using the Google Analytics connector (cost data)
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Matching consists in matching the dimensions of the Platforms Data Sources you want to import with the UTM values of Google Analytics. This way Google will know where to put the data. |
For more information about Matching, see the dedicated section.
2. Create a Dataset in Google Analytics
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Indicate the Data that will be sent as shown in the screenshot below (in yellow, what must be added or selected) :
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Do not forget to select the Overwrite option. This is because Adloop sends data over several days to ensure that the indicators are completely reliable (see information on data quality). If you leave the Summation option, the data will be added instead of replaced. |
After validation the Google Analytics data set is created and you can copy its ID:
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B. Creating the Export Destination and the Export in Adloop
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This is where you need to make sure you have configured consistent matching rules for the Data Sources you want to send, otherwise you will get an error like this: |
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