Nom de la métrique Adloop
Nom de la métrique Source
Définition
Ad Spend
Clics
Impressions
Couverture
Conversions
Revenu
Nom de la dimension Adloop
Nom de la dimension Source
Définition
Produit
Nom du groupe de publicités
Nom de campagne
ID du produit
ID du groupe de publicités
Metric name in Adloop | Metric name in Source | Definition |
|---|---|---|
| Cost | Cost is the sum of your spend during this period. |
| Clicks | When someone clicks your ad, it's counted here. |
| Impressions | An impression is counted each time your ad is served. Impressions help you understand how often your ad is being seen. |
| Impression share | Impression share (IS) is the number of impressions you've received divided by the estimated number of impressions you were eligible to receive. |
| Conversions | "Conversions" shows the number of conversions you received after ad interactions (such as text ad clicks or video ad views) from all actions you've included in this column. |
| Revenue | This metric is in beta. Revenue is the total amount of income from all transactions that are attributed to clicks on this ad. Here is revenue in a formula: Revenue - Cost of goods sold = Gross profit |
Dimension name in Adloop | Dimension name in Source | Definition |
|---|---|---|
| Product title | The title of the advertised product. |
| Ad group | The name of the adgroup. |
| Campaign | The name of the campaign. |
| Product ID | The unique identifier of a product. |
| Ad group ID | The unique identifier of an ad group. |
| Campaign ID | The unique identifier of a campaign. |