Metric name in Adloop | Metric name in Source | Definition |
|---|---|---|
| Spend | The sum of your advertising expenses. |
| Clicks | Clicks typically include a customer clicking an ad on a search results page or on a website on the search network. Clicks can also come from other sources (for example, spiders, robots, and test servers). |
| Impr. | The number of times an ad has been displayed on search results pages on the Microsoft Search Network or on sites on the Microsoft Audience Network. |
| Conv. | A conversion is a click that results in a sale or another measure of success. Conversions are measured by adding a small bit of code to your website pages so that a visitor’s progress through your site can be tracked. |
| Revenue | A value that you can collect using universal event tracking. Based on conversions, revenue can be a constant value per conversion or a variable amount, such as a sales total. |
| View-through conv | View-through conversions are conversions that people make after they have seen your ad, even though they did not click the ad. |
Dimension name in Adloop | Dimension name in Source | Definition |
|---|---|---|
| Campaign | Name of the campaign. |
| Ad groups | An ad group contains a set of keywords and ads that are related to a common theme. |
| Keywords | Keywords are the words or phrases searched on when looking for a product or service. |
| Match type | Match type determines how closely a search matches your keyword. The match types are broad, phrase, and exact. The same keyword can have different match types, each with a different bid amount. |
| Ad ID | This is the unique ID associated with your ad. |
| Ad group ID | This is the unique ID associated with your ad group. |
| Campaign ID | This is the unique ID associated with your campaign. |
| Network (segment) | The combined search advertising marketplace of the Microsoft Search Network. |