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Metric name in Adloop | Metric name in Source | Definition |
|---|---|---|
| Ad Spend | Potential cost. |
| Clicks | Total number of clicks. |
| Impressions | Total number of displays. |
| Conversions | Number of potential sales. |
| Ad spend confirmed | Cost validated. |
| Ad spend pending | Cost waiting. |
| Confirmed Clicks | Number of validated clicks. |
| Confirmed Impressions | Number of validated displays. |
| Confirmed Conversions | Number of validated sales. |
| Pending Conversions | Number of sales in "waiting" status. |
Dimension name in Adloop | Dimension name in Source | Definition |
|---|---|---|
| Publisher name | |
| Publisher ID | |
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