Metric name in Adloop | Metric name in Source | Definition | ||||
|---|---|---|---|---|---|---|
| Impressions | The total number of times a tweet is shown to users, including earned. | ||||
| Retweets | A count of how many times the Tweet has been Retweeted | ||||
| Likes | The total number of people who liked a tweet by clicking the heart button. | ||||
| Replies | A count of how many times the Tweet has been replied to. | ||||
| Engagement | A count of the number of times a user has interacted with the Tweet. | ||||
| Clicks | The total number of clicks on linked URLs. | ||||
| Profile clicks | The total number of clicks on the profile. | ||||
| Video views | Total number of video views Videos started | Videos started | The total number of videos started. | ||
| Videos completed | The total number of videos completed. | ||||
| Videos viewed 25% | The number of videos viewed to 25%. | ||||
| Videos viewed 50% | The number of videos viewed to 50%. | ||||
| Videos viewed 75% | The number of videos viewed to 75%. |
Dimension name in Adloop | Dimension name in Source | Definition |
|---|---|---|
| Account ID | Unique identifier of an account |
| Account name | The name of the account. |
...