Optimizating your digital marketing only on conversions & revenue would mean that you leave out most of your campaigns. To answer this challenge, Adloop created the useful click.
1- What
...
are useful
...
clicks?
Well, that’s up to you!
YOU decide what makes a click useful to your business. Is a click useful only if the user sees more than 2 pageviews? Or if he sees a product page?
...
there is at least 2 pageviews, or
at least one product search, or
at least one product view
2- Useful
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clicks KPI
To create custom metric, visit our dedicated page!
To analyze your digital marketing, we advise you to create two KPI using the useful clicks:
a - Cost per useful click
| Info |
|---|
Ad Spend / Useful Clicks |
b - Useful click ratio
| Info |
|---|
Useful Clicks / Adloop Clicks |
...