Metric name in Adloop | Metric name in Source | Definition | |||
|---|---|---|---|---|---|
| Impressions | The total amount of impressions | |||
| Engagements | The total amount of engagements |
| Engagement rate | The engagement rate |
| Pin clicks | The number of clicks on your Pins |
| Pin click rate | Total clicks to your Pins divided by the total number of times your Pins were seen |
| Outbound clicks | The number of clicks on links that take people off Pinterest-owned properties | |||
| Saves | The total amount of saves | |||
| Save rate | The save rate |
| Followers | The amount of followers the account has |
| Profile reach | The amount of reach the account has, matches "monthly unique viewers" in the Pinterest UI |
Dimension name in Adloop | Dimension name in Source | Definition |
|---|---|---|
| Profile ID | The unique identifier of the profile |
| Username | The username of the profile |
| Description | The description of the profile |
| Type | The profile type |