Metric name in Adloop | Metric name in Source | Definition |
|---|---|---|
| Sessions | Total number of Sessions within the date range. A session is the period time a user is actively engaged with your website, app, etc. All usage data (Screen Views, Events, Ecommerce, etc.) is associated with a session. |
| Page views | Pageviews is the total number of pages viewed. Repeated views of a single page are counted. |
| New users | The number of first-time users during the selected date range. Learn more about how Analytics calculates the number of users. |
| Bounces | Bounces is the number of single-page visits. |
| Revenue | The sum of revenue from purchases, subscriptions, and advertising |
| Conversions | The count of conversion events. Events are marked as conversions at collection time; changes to an event's conversion marking apply going forward. You can mark any event as a conversion in Google Analytics, and some events (i.e. first_open, purchase) are marked as conversions by default. |
| Custom metrics | Use custom metrics to collect and analyze data that isn’t automatically tracked. Learn more about custom dimensions & metrics. |
| Goals | The number of conversions to the goal (Completions) |
| Events | Combination of Event Category and/or Event Action and/or Event Label |
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