What is Adloop?
Adloop is a marketing data storage unit with a set of functionnalities here to help digital marketers' everydays' life.
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Years of R&D to offer you the best attribution algorithm on the market. Data-driven and based on users behavior analysis, the 
Adloop Tracking & Attribution technology is going to put together the conversion paths (or non conversion paths) and build several reports based on those .:
Conversions and revenues attributed with all KPIs related to the conversion : Attributed CPA, attributed ROAS…
Complete conversion path linked with order ID
Most frequent conversion path with a search system to identify winning scenariscenarios.
Recommendations of calculated actions for each ad updated in real time
- The Data Source Adloop Tracking & Attribution collect specific data from Adloop. It has to be activated and set up to be able to use the Attribution and the Recommandations tools.
DISTRIBUTE : feeding external apps data
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By mail, FTP or shared storages like Google Drive
To Data visualization apps like Google Data Studio, Tableau, or Power BI
To Datamarts like Google Big Query, AWS, Azure or Snowflake
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Distribute the metrics and KPIs that you need in real time using our Export center |
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NOTIFY : For informed and reactive teams
You always need to be notified about your campaigns without the burden of login to the ad plaforms or to Analytics tools? NOTIFY allows you to create alarms on whichever Data sources with whichever KPIs you need and to send them to yourself by mail or on any messaging app you want like Slack, Google Chat or MS Teams.
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Set up the notifications and keep your teams informed and alert with the Notification center |
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MANAGE : A global management of the marketing data
To organize your data menus as you want, to create matching rules between platforms and Analytics tools, to define calculated metrics that are specific to your activity, Adloop will offer you a simple interface to manage your data.