Metric name in Adloop | Metric name in Source | Definition |
|---|---|---|
| Landed clicks | Clicks that arrived on your website, measured by our script. This metric is normalized. |
| Useful clicks | Number of clicks that bring value to your business. Useful clicks are personalised: the definition can be found in your Adloop Tracking & Attribution data-source setting. This metric is normalized. |
| Bounces | Clicks that bounced (single pageview) measured by our script. |
| Visit score | Attributed score for a visit to a website. |
| Conversions | Conversions measured by our script using our data and the selected attribution model (data-driven, rule-based…). |
| Revenue | Revenue measured by our script using our data and the selected attribution model (data-driven, rule-based…). |
| Cost per landed click | Average Calculated by Adloop, based on our attributed data. This metric shows the average cost for clicks that arrived on your website, measured by us. To be compared with the Advertising CPC. |
| Cost per useful click | Average Calculated by Adloop, based on our attributed data. This metric shows the average cost for clicks that bring value to your business. To be compared with the Advertising CPC and the cost per landed click. |
| Arrival rate | Proportion of useful Calculated by Adloop, based on our attributed data. This metric shows the proportion of landed clicks compared to the landed clicks. Shows advertising clicks. |
| Engagement rate | Calculated by Adloop, based on our attributed data. This metric shows the proportion of users that engaged with your website. |
| CPA | Cost per conversion, depending Calculated by Adloop, based on our attributed data. This CPA is based on the selected attribution model. |
| ROAS | Return on Ad Spend, depending Calculated by Adloop, based on our attributed data. This ROAS is based on the selected attribution model. |
| Conversion rate | Proportion of conversions compared to the landed clicks. Shows the proportion of users that converted. Depends Calculated by Adloop, based on our attributed data. This conversion rate is based on the selected attribution model. |
Dimension name in Adloop | Dimension name in Source | Definition |
|---|---|---|
| Destination page | Landing page (only for SEO & direct channels) |
| Search engine | Search engine used for the SEO query. |
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