Metric name in Adloop | Metric name in Source | Definition |
|---|---|---|
| Spend | The total amount you've spent so far. |
| App purchases | The number of app purchases attributed to your ads by Twitter. |
| Clicks | Total clicks on links, hashtags, a Website Card, and other Tweet details in your ad, combined with likes and profile clicks. |
| Purchases | Total number of purchases. The sum of post view, post engagement, and assisted purchases for both your website and mobile app. |
| Purchases - post view | Total clicks on links, hashtags, a Website Card, and other Tweet details in your ad, combined with likes and profile clicks. |
| Tweet engagements | Total interactions with your Tweet, including Retweets, replies, likes, poll votes, hashtag clicks, and swipes. This includes earned interactions that you're not billed for. |
| Follows | Total number of followers generated from your Tweet, including earned. If you're running a followers campaign, this number also reflects follows from other locations, including Who to follow. You only pay the first time someone follows you. |
| Impressions | The number of times your ad is shown to users, including earned. |
| Reactions | Reactions enables users to allocate a quick emoji response to any message within a thread. |
| Replies | The number of people that responded to your Tweet by clicking the reply button. |
| Retweets | The number of people that Retweeted your ad by clicking the Retweet button. |
| Revenue | The total sale amount of the purchase. |
| Purchases - view - sale amount | Number of conversions of type PURCHASE and the corresponding sale amount and order quantity |
| Video completions | The number of people who watched 100% of the video, regardless of how much of the video player is in view. You're not billed for these. |
| Video starts | The number of people who started the video, regardless of how much of the video player is in view. You're not billed for these. |
| Video played 25% | The number of people who watched 25% of the video, regardless of how much of the video player is in view. You're not billed for these. |
| Video played 50% | The number of people who watched 50% of the video, regardless of how much of the video player is in view. You're not billed for these. |
| Video played 75% | The number of people who watched 75% of the video, regardless of how much of the video player is in view. You're not billed for these. |
| Videos 3s views | Total number of views where at least 3 seconds were played while 100% in view |
| Videos 6s views | Total number of views where at least 6 seconds of the video was viewed |
| Videos 15s views | Total number of views where at least 15 seconds of the video or for 95% of the total duration was viewed |
Dimension name in Adloop | Dimension name in Source | Definition |
|---|---|---|
| Ad Group ID | The unique ID for each ad group. |
| Ad Group name | The name of your ad group. |
| Ads | The unique ID for each ad. |
| Campaign ID | The unique ID for each campaign. |
| Campaign name | The name of your campaign. |
| Objective | The objective you selected for your campaign. All ad groups in a campaign will have the same objective. Your objective reflects the marketing result you want. |
Creative type | Tweets, In-stream videos, Other | The breakdown can be accessed under the “Ads” tab. |