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Use normalized dimensions for easier use
If you have several channels from the same group that you’d like to base a conditional dimension on, we recommend using the normalized dimensions. It will make the creation of the conditional dimension much faster.
Example : You have TikTok, Meta, Snap & Pinterest campaigns that you want to differenciate between the Always On campaign and the temporary ones.
You’ll use the Social Ads Campaign Name to create your condition instead of TikTok Campaign Name, Meta Campaign Name, Snap Campaign Name and Pinterest Campaign Name.
If you have 2 values for your conditional dimension, you’ll have to create only 2 conditions instead of 8.
Naming convention advise
Our conditional dimensions use your dimensions naming. Then, for the sake of maintenance and easiness of use of our conditional dimension, it is important that the naming in your advertising is consistent.
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