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Our normalized metrics in Adloop are:
Normalized metrics | Details and particularities |
|---|---|
| Ad impressions |
| Clicks on ads (from the platforms, not to be confused with clicks that arrived on the website). In some cases, a click is a particular event (example: Snapchat, clicks are Swipes) |
| Spendings as sent by the platform |
| Ratio of impressions compared to the total potential Few platforms offer this indicator |
| Conversions generated by the platform ads on the website, as measured by the platform. They can be very different from the ones measured by the Analytics platform. |
| Revenue generated by the platform ads on the website, as measured by the platform. It can be very different from the one measured by the Analytics platform. |
| Videos that were started Only available for video plaforms |
| Videos that were fully (100%) viewed Only available for video plaforms |
| Emails sent by the platform Only available for emailing plaforms |
| Emails opened by the users, as measured by the platform Only available for emailing platforms |
c - Where can I find the normalized Metrics?
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The Metrics can be found there:
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Opened Metrics menu:
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3 - Calculated Metrics
| Tip |
|---|
Another exceptional feature offered by Adloop. Create an unlimited number of calculated metrics from all available metrics. The calculated metrics are - like other metrics - put in a category with a visibility criteria to choose. |
To create/modify a metric nothing could be simpler: the interface is so intuitive and user-friendly with its formula editor that there is no need to give more explanations: there are + and -, * and / and ( ).
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