Nom de la métrique Adloop | Nom de la métrique Source | Définition |
|---|---|---|
Ad Spend | Spend | The sum of your advertising expenses. |
Clics | Clicks | Clicks typically include a customer clicking an ad on a search results page or on a website on the search network. Clicks can also come from other sources (for example, spiders, robots, and test servers). |
Impressions | Impr. | The number of times an ad has been displayed on search results pages on the Microsoft Search Network or on sites on the Microsoft Audience Network. |
Conversions | Conv. | A conversion is a click that results in a sale or another measure of success. Conversions are measured by adding a small bit of code to your website pages so that a visitor’s progress through your site can be tracked. |
Revenu | Revenue | A value that you can collect using universal event tracking. Based on conversions, revenue can be a constant value per conversion or a variable amount, such as a sales total. |
Conversions post-view | View-through conv | View-through conversions are conversions that people make after they have seen your ad, even though they did not click the ad. |
Nom de la dimension Adloop | Nom de la dimension Source | Définition |
|---|---|---|
Nom de campagne | Campaign | |
Nom du groupe de publicités | Ad group | |
Nom du produit | Product title | The title for the products in your catalog |
Réseau | Network (segment) | |
ID du produit | Item ID | The ID of the product as it appears in the your Microsoft Merchant Center catalog. |
ID du groupe de publicités | Adgroup ID | |
ID campagne | Campaign ID |