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Metric name in Adloop

Metric name in Source

Definition

Ad spend

App installs

Clicks

Conversions

Conversions post view

Engagement

Follows

Impressions

Reactions

Replies

Retweet

Revenue post view

Videos completed

Videos started

Views videos 25%

Views videos 50%

Views videos 75%

Dimension name in Adloop

Dimension name in Source

Definition

Adgroup ID

Adgroup name

Ad ID

Campaign ID

Campaign name

Campaign objective

Creative type

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