Metric name in Adloop | Metric name in Source | Definition |
|---|---|---|
Ad Spend | Amount spent | The estimated total amount of money you've spent on your campaign, ad set or ad during its schedule. |
Clicks | Clicks (all) | The number of clicks on your ads. |
Impressions | Impressions | The number of times your ads were on screen. |
Conversions | Website purchases | The number of purchase events tracked by the pixel on your website and attributed to your ads. |
Revenue | ||
Videos completed | Video plays at 100% | The number of times your video was played at 100% of its length, including plays that skipped to this point. |
Videos started | Video plays | The number of times your video starts to play. This is counted for each impression of a video, and excludes replays. |
Reactions | Post reactions | The number of reactions on your ads. The reactions button on an ad allows people to share different reactions to its content: Like, Love, Care, Haha, Wow, Sad or Angry. |
Comments | Post comments | The number of comments on your ads. |
Shares | Post shares | The number of shares of your ads. People can share your ads or posts on their own or friends' Timelines, in groups and on their own Pages. |
Engagement rate | ||
Conversions post view | ||
Revenue post view | ||
Conversions post click | ||
Revenue post click | ||
Views videos 25% | Video plays at 25% | The number of times your video was played at 25% of its length, including plays that skipped to this point. |
Views videos 50% | Video plays at 50% | The number of times your video was played at 50% of its length, including plays that skipped to this point. |
Views videos 75% | Video plays at 75% | The number of times your video was played at 75% of its length, including plays that skipped to this point. |
Outbound clicks | Outbond clicks | The number of clicks on links that take people off Facebook-owned properties. |
Dimension name in Adloop | Dimension name in Source | Definition |
|---|---|---|
Campaign name | Campaign | |
Adgroup name | Ad set | |
Ad name | Ad | |
Campaign ID | Campaign ID | |
Adgroup ID | Ad set ID | |
Ad ID | Ad ID | |
Account name | Account ID |