Metric name in Adloop | Metric name in Source | Definition |
|---|---|---|
Ad Spend | Commission values | |
Clicks | Total clicks | A click-though (also called click) occurs when a visitor clicks on a link or banner on a Publisher website and is taken to an Advertiser's site. It can also be used to describe the URL that a visitor goes to once they have clicked on a banner. |
Impressions | Banner impressions | An impression is the measure of the amount of times a web page is loaded and a banner is displayed to the visitor. Everytime a banner is loaded the impressions count increases. |
Revenue | Transaction values (Total) | |
Conversions | Number of transactions (Total) | The number of sales divided by the number of clicks. This figure represents the percentage of people who go on to purchase after clicking on a publishers link. |
Confirmed ad spend | Approved commission values | |
Pending ad spend | Pending commission values | |
Confirmed conversions | Approved number of transactions | A transaction is any entry on the Awin system that results in a pending, declined or accepted commission. This is any lead or sale, whether duplicate or not. |
Pending conversions | Pending number of transactions | A transaction is any entry on the Awin system that results in a pending, declined or accepted commission. This is any lead or sale, whether duplicate or not. |
Confirmed revenue | Approved transaction value | |
Pending revenue | Pending transaction value |
Dimension name in Adloop | Dimension name in Source | Definition |
|---|---|---|
Affiliate | Affiliate | (also called Affiliate or Partner) A publisher has an online audience, whether that be the through a website or e-mail database. They act as a virtual sales force for advertisers and are rewarded commission when their online traffic click on banners, logos or text links and then make a purchase. Commission may also be achieved from other actions such as completion of an application form, or the booking of a test drive. |
Affiliate ID | Affiliate ID | (also known as Publisher ID) The Awin Affiliate ID is a unique number that identifies the Publisher on the Network. It is used within all tracking links so that the Awin system knows which Publisher to assign a sale to. It also tracks any banner impressions as well as clicks referred from the Publisher's website. Example tracking link with the Publisher ID highlighted in red: http://www.awin1.com/awclick.php?mid=2194&id=45628 |