Metric name in Adloop | Metric name in Source | Definition |
|---|---|---|
| Cost | Cost is the sum of your spend during this period. |
| Clicks | When someone clicks your ad, it's counted here. |
| Impressions | How many times your video thumbnails were shown to viewers. Includes only impressions on YouTube, not on external sites or apps. |
| Conversions | "Conversions" shows the number of conversions you received after ad interactions (such as text ad clicks or video ad views) from all actions you've included in this column |
| Conversions value | Conversion value (Conv. value) is the sum of conversion values for your conversions. This metric is useful only if you entered a value for your conversion actions. |
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| View-through conv. | View-through conversions (“View-through conv.”) are conversions that are recorded when users view (but don’t interact with) an ad and then later convert. These conversions are counted based on a period of time called a view-through conversion window. |
Dimension name in Adloop | Dimension name in Source | Definition |
|---|---|---|
| Campaign | |
| Ad group | |
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| Ad ID | |
| Campaign ID | |
| Ad group ID |