Tiktok Ads metrics & dimensions

Metric name in Adloop	Metric name in Source	Definition
Ad spend	Total Cost	The estimated total amount of money you've spent on your campaign, ad group, or ad during its schedule.
App install	App install	The number of app install events that are attributed to your ads.
Clicks	Clicks	The number of clicks on your ads.
Comments	Paid comments	The number of comments your video creative received within 1 day of a user seeing a paid ad.
Conversions	Conversions	The number of times your ad achieved an outcome based on the objective and settings you selected.
Follows	Paid Followers	The number of new followers that were gained within 1 day of a user seeing a paid ad. This metric is only for Spark Ads.
Impressions	Impressions	The number of times your ads were on screen.
In app purchase	Purchase	The number of unique purchase events that are attributed to your ads.
Likes	Paid Likes	The number of likes your video creative received within 1 day of a user seeing a paid ad.
Revenue in app purchase
Shares	Paid shares	The number of times your video creative was shared within 1 day of a user seeing a paid ad.
Videos completed	Video views at 100%	The number of times your video was played at 100% of its duration. Replays will not be counted.
Videos started	Video Views	The number of times someone started playing your video. Replays will not be counted.