Metric name in Adloop | Metric name in Source | Definition |
|---|---|---|
| Impressions | The total number of times a tweet is shown to users, including earned. |
| Retweets | A count of how many times the Tweet has been Retweeted |
| Likes | The total number of people who liked a tweet by clicking the heart button. |
| Replies | A count of how many times the Tweet has been replied to. |
| Engagement | A count of the number of times a user has interacted with the Tweet. |
| Link clicks | The total number of clicks on linked URLs. |
| Profile clicks | The total number of clicks on the profile. |
| Video views | Total number of video views. |
Dimension name in Adloop | Dimension name in Source | Definition |
|---|---|---|
| Account ID | Unique identifier of an account |
| Account name | The name of the account. |