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 With Google Analytics UA
  • Go to the "Variables" section

  • Make sure the Container ID is listed under the Build-In Variables

    • If not, click “Configure”, search for Container ID under “Utilities” and enable it

  • Create "User defined variables" following this scheme:

    • Type of variable: Data layer variable

    • Name of the data layer variable: indicate the value you set up in your custom dimension on GA4 in the event parameter field (ex: adloop_click_1).

    • And give it an adloop related name

    • Repeat these operations for all custom dimensions created in GA

  • Open the configuration of the "Google Analytics settings" variable, 

  • In "More Settings -> Custom Dimensions, click on "Add Custom Dimension"

  • Fill in the following information:

    • Index: XX (where "XX" is the index of the dimension created on GA)

    • Dimension value: {{adloop_click_XX}} (Use the brick to choose the previously created variable)

    • Repeat these operations for all variables created in GTM

  • Go to the "Tags" section and add a new tag of type "Custom HTML", with the name "Adloop tag".

  • Copy and paste the content provided on the Adloop interface into the "HTML" field of the tag

  • Save the tag without trigger

  • Open the configuration of the Google Analytics tag with the largest trigger ("All pages" or “Pageviews” for example). 

  • In the advanced settings of this tag, in "Tag sequencing", check "Trigger a tag before Google Analytics is triggered" and choose the "Adloop tag" previously created

  • Check if the script is working without error in the preview mode (find our documentation here), then deploy the new version.

 Google Analytics 4
  • Make sure the Container ID is listed under the Build-In Variables

    • If not, click “Configure”, search for Container ID under “Utilities” and enable it

  • Go to the "Variables" section

  • According to the custom dimensions created earlier, create "User defined variables" following this scheme:

    • Type of variable: Data layer variable

    • Name of the data layer variable: dimension1, where "1" is the index of the dimension created on GA

    • Repeat these steps for all custom dimensions created in GA

  • Open the configuration of the "Google Analytics: GA4 Configuration" variable

  • In "Fields to Set”, click on "Add Row"

  • Fill in the following information:

    • Field Name: adloop_click_XX (where "XX" is the index of the dimension created on GA)

    • Value: {{adloop_click_XX}} (Use the brick to choose the previously created variable)

    • Repeat these operations for all variables created in GTM

  • Go to the "Tags" section and add a new tag of type "Custom HTML", with the name "Adloop tag"

  • Copy and paste the content provided on the Adloop interface into the "HTML" field of the tag

  • Save the tag without trigger

  • Open the Google Analytics tag configuration with the largest trigger ("All pages", for example)

  • In the advanced settings of this tag, in "Tag sequencing", check "Trigger a tag before Google Analytics is triggered" and choose the "Adloop tag" previously created

  • Deploy the new version

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