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note

On the same topic, see Reports > Dimensions menu

Dimensions are the names, categories or characteristics of digital marketing campaigns.

Each Platform has its own dimensions, but some are common to most of them, like campaigns name, ads name, objectives etc.

1 - Imported dimensions from Data Sources

For each source in the data Sources list, Adloop team has selected the most relevant dimensions:

Some are imported by default (default Dimensions) - you can’t remove them
Some are optional and you can select the ones you want to have in Adloop and ignore the others (other Dimensions).

Facebook Ads example:

Adloop SaaS Help EN > Dimensions in Adloop > image-20231009-135628.png

Dimensions always have a logo in front of their name, so you can identify the data source they are coming from.

Google Ads dimensions will have a logo in front of them, those from Facebook Ads a and so on.

2 - Normalised dimensions ( logo)

Some dimensions are common to all sources: the normalized dimensions in Adloop. They have a logo in front of them.

a - Why those normalized dimensions?

Some dimensions are common to most of the Ad platforms. So instead of having to choose several times the same dimension, we grouped them within the normalized dimensions.

Example:

Google Ads campaigns names exist in Adloop under the dimension Campaign name
Bing Ads campaigns names exist in Adloop under the dimension Campaign name
Both are grouped under the normalized dimension Campaign name (SEA)

In a Report, you have Dimensions from Google Ads and Bing Ads and you want to see the performances of both those channels. Instead of having two columns Campaign name and Campaign name, just use the normalized dimension Campaign name (SEA), you will only have one column.

b - Which are the normalized dimensions?

Our normalized dimensions in Adloop are:

Channel type	Normalized dimension
SEA	Campaign name
SEA	Adgroup name
SEA	Keyword
SEA	Network
SEA	Matchtype
Social Ads	Campaign name
Social Ads	Adgroup name
Social Ads	Ad name
Affiliates	Affiliate
Affiliates	Affiliate type
Video	Campaign name
Video	Adgroup name
Video	Network
Video	Site
Video	Title
Shopping	Campaign name
Shopping	Adgroup name
Shopping	Product name
Retargeting	Campaign name
Display	Campaign
Display	Placement
Display	Ad
Display	Site
Display	Creative

c - Where to find the normalized dimensions?

You can find them under the Dimensions menu in the Reports.

Dimensions menu:

Adloop SaaS Help EN > Dimensions in Adloop > image-20231009-135901.png

Dimensions menu when opened:

Adloop SaaS Help EN > Dimensions in Adloop > image-20231009-135929.png

3 - Adloop dimensions ( icon)

Some dimensions were created by Adloop to help marketing professionals to make a better use of data. The icon is in front of them.

The Adloop dimensions are:

Adloop dimensions	Details
Channel	Marketing channel, most of the time it is the Data Source.
Channel type	The parent category of the channel: SEA, Affiliate, Social etc.
Device	Device used
Adloop Code
Day	Adds a day (date) segmentation column to the data
Week	Adds a week (week number) segmentation column to the data
Month	Adds a month (month name) segmentation column to the data
Year	Adds a year segmentation column to the data

Adloop dimensions can mostly be found in the “General” category of the Dimensions menu:

Adloop SaaS Help EN > Dimensions in Adloop > image-20231009-140003.png

4 - Dimensions categories

Dimensions are organized into categories defined by the Adloop teams.

The default categories cannot be deleted but their names can still be edited in the Dimensions management page. You can add as many dimensions as you want to organize the menus the way you want.

Adloop SaaS Help EN > Dimensions in Adloop > image-20231009-140219.png

Managing dimensions

https://www.youtube.com/watch?v=gscBg3xYd54&list=PLQ4YExrLQZJK_n0ICcYT5ijp1bY743qYP&index=4&ab_channel=AdloopMediaOptimizationPlatform