Search is the (default ) mode of URL templates for (blue star) Google Search Ads.

If you run (blue star) Shopping or (blue star) Display, (blue star) Youtube, (blue star) Performance Max or (blue star) Discovery campaigns, don’t forget to follow the dedicated instructions below (blue star) .

Alternatively, if you want to set-up the tracking template on campaign level for (blue star) Google Search, this is possible as well.

You can set-up the tracking templates either in the URL destination field or in the URL suffix field. Both work the same.

(blue star) a. Google Search Campaigns

Level in which I put the URL templates

Account level

Where is it located ?

Go to "Admin" > "Account Settings" > Tracking

What parameters should I use ?

loopcd → (for all analytics platforms)

URL template

If Adloop is the only tracking template, just copy-paste the following

{lpurl}?loopcd=SEg|{device}|{network}|{keyword}|{creative}|{matchtype}

If Adloop isn't the only tracking template, add the following to the existing template 

&loopcd=SEg|{device}|{network}|{keyword}|{creative}|{matchtype}

image-20240718-094748.png

image-20240718-094938.png

(blue star) b. Google Shopping Campaigns

Level in which I put the URL templates

Campaign level

Where is it located ?

Go to your Shopping campaign  > Settings > Additional settings > Campaign URL options

What parameters should I use ?

loopcd → (for all analytics platforms)

URL template

If Adloop is the only tracking template, just copy-paste the following

{lpurl}?loopcd=COg|{device}|{network}|{product_id}|{adgroupid}

If Adloop isn't the only tracking template, add the following to the existing template 

&loopcd=COg|{device}|{network}|{product_id}|{adgroupid}

image-20240718-095449.png

image-20240718-095532.png

(blue star) c. Google Display Campaigns

Level in which I put the URL templates

Campaign level

Where is it located ?

Go to your Display campaign  > Settings > Additional settings > Campaign URL options

What parameters should I use ?

loopcd → (for all analytics platforms)

URL template

If Adloop is the only tracking template, just copy-paste the following

{lpurl}?loopcd=DIs|{device}|{network}|{creative}

If Adloop isn't the only tracking template, add the following to the existing template 

&loopcd=DIs|{device}|{network}|{creative}

image-20240718-095449.pngimage-20240718-095532.png

(blue star) d. Youtube Campaigns

Level in which I put the URL templates

Video Ad level

Where is it located ?

Go to your Video campaign > Ads

Select the video ad, click on Edit and go to Ad URL options

There you can find the Tracking Template field and the URL suffix field.

Copy paste the URL template & Save changes

What parameters should I use ?

loopcd → (for all analytics platforms)

URL template

If Adloop is the only tracking template, just copy-paste the following

{lpurl}?loopcd=DIy|{device}|{network}|{creative}

If Adloop isn't the only tracking template, add the following to the existing template 

&loopcd=DIy|{device}|{network}|{creative}

image-20240718-100539.png

e. (blue star) Performance Max campaigns

Level in which I put the URL templates

Campaign level

Where is it located ?

Go to your Performance Max campaign  > Settings > Additional settings > Campaign URL options

What parameters should I use ?

loopcd → (for all analytics platforms)

URL template

If Adloop is the only tracking template, just copy-paste the following

{lpurl}?loopcd=COp|{device}|{network}|{campaignid}|{product_id}

If Adloop isn't the only tracking template, add the following to the existing template 

&loopcd=COp|{device}|{network}|{campaignid}|{product_id}

image-20240718-095449.png

image-20240718-095532.png

f. (blue star) Discovery / Demand Gen campaigns

Level in which I put the URL templates

Campaign level

Where is it located ?

Go to your Discovery campaign > Settings > Additional settings > Campaign URL options

What parameters should I use ?

loopcd → (for all analytics platforms)

URL template

If Adloop is the only tracking template, just copy-paste the following

{lpurl}?loopcd=DIc|{device}|{creative}

If Adloop isn't the only tracking template, add the following to the existing template 

&loopcd=DIc|{device}|{creative}

image-20240718-095449.pngimage-20240718-095532.png

Bing Search Campaigns use the default account level URL template

For DSA or Shopping Campaigns refer to the specific parameters

a. (blue star) Bing Search campaigns

Level in which I put the URL templates

Account level

Where is it located ?

On the left menu : click on Setting > Account level options > Tracking template

What parameters should I use ?

loopcd (for all analytics platforms including Adobe, Google or Piano Analytics)

using the utm_content parameter in substitution is possible (only for Google Analytics)

URL template

If Adloop is the only tracking template, just copy-paste the following

{lpurl}?loopcd=SEb|{Device}|{IfSearch:s}{IfContent:d}{IfNative:n}{IfPLA:m}|{keyword:no_kw}|{AdId}|{MatchType}

Just add the following string at the end of the destination URL

&loopcd=SEb|{Device}|{IfSearch:s}{IfContent:d}{IfNative:n}{IfPLA:m}|{keyword:no_kw}|{AdId}|{MatchType}

If you opt for the utm_content, use this value :

&utm_content=SEb|{Device}|{IfSearch:s}{IfContent:d}{IfNative:n}{IfPLA:m}|{keyword:no_kw}|{AdId}|{MatchType}

b. (blue star) DSA campaigns

Level in which I put the URL templates

Campaign level

Where is it located ?

For each campaign: Campaign settings > Advanced setting > campaign URL options

What parameters should I use ?

loopcd (for all analytics platforms including Adobe, Google or Piano Analytics)

using the utm_content parameter in substitution is possible (only for Google Analytics)

URL template

If Adloop is the only tracking template, just copy-paste the following

{lpurl}?loopcd=SEb|{Device}|{IfSearch:s}{IfContent:d}{IfNative:n}{IfPLA:m}||{AdId}|{MatchType}

Just add the following string at the end of the destination URL

&loopcd=SEb|{Device}|{IfSearch:s}{IfContent:d}{IfNative:n}{IfPLA:m}||{AdId}|{MatchType}

If you opt for the utm_content, use this value :

&utm_content=SEb|{Device}|{IfSearch:s}{IfContent:d}{IfNative:n}{IfPLA:m}||{AdId}|{MatchType}

c. (blue star) Shopping campaigns

Level in which I put the URL templates

Campaign level

Where is it located ?

For each campaign: Campaign settings > Advanced setting > campaign URL options

What parameters should I use ?

loopcd (for all analytics platforms including Adobe, Google or Piano Analytics)

using the utm_content parameter in substitution is possible (only for Google Analytics)

URL template

If Adloop is the only tracking template, just copy-paste the following

{lpurl}?loopcd=COb|{Device}|{IfSearch:s}{IfContent:d}{IfNative:n}{IfPLA:m}|{ProductId}

Just add the following string at the end of the destination URL

&loopcd=COb|{Device}|{IfSearch:s}{IfContent:d}{IfNative:n}{IfPLA:m}|{ProductId}

If you opt for the utm_content, use this value :

&utm_content=COb|{Device}|{IfSearch:s}{IfContent:d}{IfNative:n}{IfPLA:m}|{ProductId}