Line metrics & dimensions
- Support Adloop
Metric name in Adloop | Metric name in Source | Definition |
|---|---|---|
Display Campaign | Campaign Name |
|
Display Placement | Ad Group Name |
|
Display Ad | Ad Name |
|
Campaign ID | Campaign ID |
|
Ad ID | Ad ID |
|
Account ID | Account ID |
|
Account | Account Name |
|
Campaign objective | Media ID |
|
Dimension name in Adloop | Dimension name in Source | Definition |
|---|---|---|
Ad Spend | Cost | The number of costs. |
Clicks | Clicks | The number of clicks. |
Impressions | Impressions | The number of impressions. |
Conversions | CV | The number of conversions. |
Revenue | Conv. Value |
|
Reach | Reach | The estimated number of people who have seen ads. |
Videos completed | Video (viewed for at least three seconds) | The number of watching a video during 3 seconds. |
Videos started | Video (100% watched) | The number of completions watching a video. |
Video views 25% | Video (25% watched) | The number of watching a video by 25%. |
Video views 50% | Video (50% watched) | The number of watching a video by 50%. |
Video views 75% | Video (75% watched) | The number of watching a video by 75%. |
App installs (PC) | Installs (clicks) | The number of events of App install. |
App installs (PV) | Installs (views) | The number of events of App install. |
App opens | Open | The number of events of App opening. |
App purchases | Purchase | The number of events of purchase in the App. |