Release Notes - EN

December 2020

Version 4.0.0 – 01/12/2020

Adloop launch a new UX interface !

As you may know, our technical team worked hard for several months on the development of our new interface. This new version is now online.

October 2020

Version 3.6.9 – 12/10/2020

Adloop as a decision making tool to validate affiliate sales!

Woudl you like to pay your affiliates based on their real level of contribution to conversion ?

August 2020

Version 3.4.17 – 04/08/2020

New partnership with Realytics!

Realytics digitalises TV by measuring its efficiency on digital channels. Today, it is the first European actor able to analyse the 360° impact of a TV campaign: business performance (traffic, app downloads, conversions, etc.), but also branding effect (socio-demo, geolocalisation, search visibility…). With the integration of both technologies Adloop and Realytics, adverstisers can now measure the impact of TV budget in their marketing mix strategy.

July 2020

Version 3.4.15 – 04/07/2020

Adloop rating update

You can now configure several Adloop rating, according to channel type.

June 2020

Version 3.4.13 – 25/06/2020

New reports downloading !

You can download the new reports in pdf, csv or excel.

May 2020

There are some new training videos !

Our CSM team has recorded some short videos (only in French) about solution demo, attribution lessons and best practices !

Don’t miss it ! Feel free to contact your CSM or visit our youtube page !

April 2020

Version 3.4.9 – 23/04/2020

A new date picker - fiscal year

if your fiscal year is not based on the civil year, it’s now possible to configure the period to analyse your reports on the fiscal year.

March 2020

Version 3.4.1 – 13/03/2020

Filter by device on cycle reports

You can now filter by device (desktop, mobile, tablet, others) on the cycle reports, as it was already possible on the performance reports.

February 2020

Version 3.3.0 – 06/02/2020

New Reports and … New interface

Our team has created 3 new synthetic reports to measure more deeply your campaigns, at a glance :

January 2020

Version 3.2.5 – 10/01/2020

Addition of a new partner, Effiliation

Effiliation API, an affiliate marketing platform for advertisers has been configured to collect automaticaly all costs and classifications (id affiliate, name affiliate, affiliate type).

December 2019

New features are coming soon !

November 2019

Version 3.2.1 – 15/11/2019

Addition of a new partner, Weborama Campaign Manager

Weborama Campaign Manager, an Ad Server Platform, ensures your data governance & obtains a reliable measurement of marketing campaigns with the main adtech/martech (Google, Facebook, Yahoo, Amazon, AT Internet, Adobe Omniture…). An API connexion has been configured to collect automaticaly all classifications (campaign display, creative display, placement display, site display).

October 2019

Version 3.1.4 – 16/10/2019

Addition of a new partner, Rakuten Affiliation

Rakuten Affiliation API, an affiliate marketing platform for advertisers has been configured to collect automaticaly all costs and classifications (id affiliate, name affiliate, affiliate type).

September 2019

Version 3.1.1 – 27/09/2019

A new financial KPI

A new cost, the ad spend, has been added in the objective selector, what allows you to build a more complete performance report.

August 2019

Version 3.0.5 – 30/08/2019

A new channel : Classified Ads

A new type of channel, Classified Ads/Petites annonces has been added. It conform generally to Native Ads (Display).

July 2019

Version 3.0.1 – 04/07/2019

Post view for Sizmek

We have improved our connection API with Sizmek, an Ad Server to allow you to collect all data post-view (impressions…).