Version 4.0.0 – 01/12/2020
Adloop launch a new UX interface !
As you may know, our technical team worked hard for several months on the development of our new interface. This new version is now online.
Version 3.6.9 – 12/10/2020
Adloop as a decision making tool to validate affiliate sales!
Woudl you like to pay your affiliates based on their real level of contribution to conversion ?
Version 3.4.17 – 04/08/2020
New partnership with Realytics!
Realytics digitalises TV by measuring its efficiency on digital channels. Today, it is the first European actor able to analyse the 360° impact of a TV campaign: business performance (traffic, app downloads, conversions, etc.), but also branding effect (socio-demo, geolocalisation, search visibility…). With the integration of both technologies Adloop and Realytics, adverstisers can now measure the impact of TV budget in their marketing mix strategy.
Version 3.4.15 – 04/07/2020
Adloop rating update
You can now configure several Adloop rating, according to channel type.
Version 3.4.13 – 25/06/2020
New reports downloading !
You can download the new reports in pdf, csv or excel.
There are some new training videos !
Our CSM team has recorded some short videos (only in French) about solution demo, attribution lessons and best practices !
Don’t miss it ! Feel free to contact your CSM or visit our youtube page !
Version 3.4.9 – 23/04/2020
A new date picker - fiscal year
if your fiscal year is not based on the civil year, it’s now possible to configure the period to analyse your reports on the fiscal year.
Version 3.4.1 – 13/03/2020
Filter by device on cycle reports
You can now filter by device (desktop, mobile, tablet, others) on the cycle reports, as it was already possible on the performance reports.
Version 3.3.0 – 06/02/2020
New Reports and … New interface
Our team has created 3 new synthetic reports to measure more deeply your campaigns, at a glance :
Version 3.2.5 – 10/01/2020
Addition of a new partner, Effiliation
Effiliation API, an affiliate marketing platform for advertisers has been configured to collect automaticaly all costs and classifications (id affiliate, name affiliate, affiliate type).
New features are coming soon !
Version 3.2.1 – 15/11/2019
Addition of a new partner, Weborama Campaign Manager
Weborama Campaign Manager, an Ad Server Platform, ensures your data governance & obtains a reliable measurement of marketing campaigns with the main adtech/martech (Google, Facebook, Yahoo, Amazon, AT Internet, Adobe Omniture…). An API connexion has been configured to collect automaticaly all classifications (campaign display, creative display, placement display, site display).
Version 3.1.4 – 16/10/2019
Addition of a new partner, Rakuten Affiliation
Rakuten Affiliation API, an affiliate marketing platform for advertisers has been configured to collect automaticaly all costs and classifications (id affiliate, name affiliate, affiliate type).
Version 3.1.1 – 27/09/2019
A new financial KPI
A new cost, the ad spend, has been added in the objective selector, what allows you to build a more complete performance report.
Version 3.0.5 – 30/08/2019
A new channel : Classified Ads
A new type of channel, Classified Ads/Petites annonces has been added. It conform generally to Native Ads (Display).
Version 3.0.1 – 04/07/2019
Post view for Sizmek
We have improved our connection API with Sizmek, an Ad Server to allow you to collect all data post-view (impressions…).